Hi, I'm Lion
I'm the CEO & Chief Meow Officer at Noisy Lion. As a happy 14‑year‑old cat, I monitor my humans as they run Noisy Lion for my food and treats. They started the company because I love to meow all day long. When I developed asthma around age six, they needed a litter that wouldn’t make me sneeze. So they created one of the world’s most dust‑free litters — 99.9% dust‑free, lab‑tested by CTI. I approve every bag.
Our Mission: Healthier Cats, Happier Homes
At Noisy Lion, our mission is to improve the lives of cats and their owners by reinventing something often overlooked – the litter they use every day. We believe every cat deserves a clean, comfortable and safe bathroom space, and every pet parent deserves a litter that makes life easier. Everything we make answers to three promises: clean air for sensitive lungs, a cleaner home with less scooping and less smell, and a clear conscience — plant‑based inputs, lighter packaging, and litter donated to Canadian shelters. If a product can’t deliver all three, we don’t ship it.
What Makes Us Different
Plant‑Powered Innovation
We use natural ingredients like tofu by‑product, cassava and tea leaves to make litters that are biodegradable and highly effective at clumping and controlling odours. Our tofu lines (White Tea, Green Tea) can even be flushed in small amounts where local rules allow — cassava clumps too tight for pipes, by design. See our disposal guide.
99.9% Dust‑Free
Through eight stages of dust removal we achieve one of the highest standards in the world. Even cats with asthma or sensitivities can breathe easy.
Natural Odor Control
Instead of harsh chemicals, we harness natural deodorizing agents like green tea, activated carbon and baking soda to neutralize litter box smells.
Community & Care
We treat our customers as family and regularly donate a portion of profits and litter supplies to local animal shelters and rescue organizations in Canada.
Discover Our Signature Litters
Vanilla White‑Tea Tofu
Delicately infused with vanilla and white tea, this tofu litter clumps fast, is 99.9% dust‑free and compostable, making it gentle on paws and the planet.
6 Packs: never run out of litter supply
Green Tea Tofu
Infused with real green tea leaves, this litter delivers natural odor control with ultra‑fine 1.5 mm granules and low tracking for fast clumping.
6 Packs: never run out of litter supply
Natural Cassava
Made from cassava root with a clean, natural scent — no added fragrance. This litter offers ultra-tight clumping and naturally low dust and tracking.
6 Packs: never run out of litter supply
Our Achievements & Looking Ahead
Noisy Lion’s dedication to quality has earned us Amazon’s Choice and a consistent spot among the top‑rated cat litters online. We’ve been featured in pet care blogs and praised by veterinarians and cat lovers alike. Our biggest achievement is the trust we’ve built with cat owners. Looking ahead, we’re expanding into a full range of sustainable pet care products while maintaining our commitment to innovation, quality and environmental responsibility.
Thank You
Thank you for supporting Noisy Lion. Together we’re creating cleaner homes, a greener planet and the happiest cats imaginable. When you choose Noisy Lion, you choose a brand that roars with pride in every product we offer.