What we measure. What we promise. What we won't.
Every batch of Noisy Lion cat litter is held to a single standard — proven by an independent, internationally accredited lab. No marketing inflation, no rounded-up numbers. Just the test results, the methods, and what they mean for your cat.
How we measure — the audit, in plain English
If a claim can't be repeated by an independent lab using a published method, it doesn't belong on our bag.
Sample collected from production
Two 2.4 kg bags of finished Noisy Lion cat litter were drawn from a regular production run — not a curated demo sample.
Sealed shipment to CTI Qingdao
Samples were sent to Centre Testing International (CTI), an independent lab accredited under CNAS L4157 and ILAC-MRA. Testing window: March 24 – April 9, 2026.
Three measurements, three standards
Powder content (T/IGIA 015-2023 §5.12), pulverization rate (T/IGIA 015-2023 §5.13), and deodorization rate (T/SDPIA 05-2022 Appendix C). Each method is publicly defined.
Report issued with traceable ID
Report no. A2260218535101001E — every claim on this page traces back to that document. We publish the full PDF on our Lab Test Results page.
What the numbers mean for your cat
Asthmatic & senior cats breathe easier
99.9% dust-free means a near-silent pour and minimal airborne particles — the same standard that let our founder's asthmatic cat, Lion, keep using a litter box at age 14.
No clay crumble, no paste-up
0.1% pulverization means granules stay structurally whole. They clump on contact instead of grinding into the bottom of the pan.
Small apartments and condos stay neutral
99.1% deodorization is measured against ammonia and sulfur compound release — the chemistry behind "litter box smell" — not a perfume cover-up.
How we compare to typical claims
Most "dust-free" cat litters either don't publish a number, or use a different test method. Here's how we line up against the rest of the category.
| Standard | Noisy Lion | Typical clay clumping | Typical tofu / cassava (no lab) |
|---|---|---|---|
| Third-party lab test published? | Yes — CTI, accredited | Rare | Rare |
| Measured powder content | 0.1% | 1–6% (typical industry range) | Usually undisclosed |
| Deodorization measured under a defined standard | 99.1%, T/SDPIA 05-2022 | Often "fragranced" instead | Usually undisclosed |
| Report ID traceable on request | A2260218535101001E | No | No |
What we won't claim — and why
We don't market cassava as "flushable"
Cassava starch clumps very firmly — which is exactly what makes it a great scooper, but a bad candidate for a Canadian drain. We label cassava as clumps tight, not flushable. Read our honest flushing guide.
We don't round 99.9% up to "100% dust-free"
No litter on earth is truly 100% dust-free. We previously published "99.95%" — the April 2026 audit returned 0.1% powder content, so we corrected every channel to 99.9%. The exact number is the one the lab measured.
We don't claim "vet-recommended" without naming a vet
We're building a vet endorsement program with Canadian veterinary professionals. Until we can name them, we won't borrow their authority on our packaging.
We don't hide where the litter is made
Noisy Lion is a Canadian-invented and Canadian-operated brand based in Mississauga, Ontario. Manufacturing is partner-produced to our specification and lab-verified before each shipment leaves the factory.
Verify it yourself
The report behind every claim on this page
If you're a journalist, retail buyer, veterinarian, or anyone who needs to audit our claims for procurement or editorial purposes, write to info@noisylion.ca and we'll send you the unredacted CTI PDF.
Frequently asked — straight answers
Is Noisy Lion cat litter independently lab-tested?
Yes. Independent verification was conducted by Centre Testing International (CTI) under CNAS L4157 and ILAC-MRA accreditation. Report number A2260218535101001E, issued April 9, 2026.
Why does the lab use a standard with a "T/" prefix?
"T/" denotes a Chinese group (industry association) standard. T/IGIA 015-2023 and T/SDPIA 05-2022 are published pet-industry test methods used widely across Asian and Canadian pet manufacturing audits. They define the dust and deodorization measurement procedures publicly, which is exactly why we use them — anyone with a sample can repeat the test.
How often is the testing repeated?
We re-test on a quarterly cadence, plus any time we change formula or supplier. The April 2026 report is the most recent on file; the next verification is scheduled for July 2026.
Does the deodorization rate apply to all formulas?
The 99.1% figure was measured on our white tea and green tea tofu formulas, which use activated carbon plus baking soda plus real tea leaves. Cassava and pea husk formulas are measured separately; results are within ±2 percentage points and are published on the same Lab Test Results page when re-tested.
Why publish the negative claims — "what we won't" — too?
Because the cat litter category is built on language that doesn't survive an audit. "Flushable," "100% dust-free," "vet-recommended" — all overused, often unverifiable. Publishing what we won't claim is how we earn the right to publish what we do.
Hold our litter to the standard we've set.
Buy any pack, request the lab PDF, run it past your vet. If the numbers don't hold up, your first 2-pack is on us.
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